Data we collect and usage
TrulyMadly asks for User"s personal information (email, demographic location and address, age, name, sex, phone number, preference in
partner selection, payment details, personality facets, interests when the User registers with the Site.
This information is readily available on the Site and only viewable by the User on logging into the account. The User at all times has
the option not to provide this information without agreeing to register with TrulyMadly.
All information collected at the Site to become a Registered User is obtained purely for providing the Services (please review the
Terms and Conditions) and to improve the quality of your experience from the Services.
The User information collected at the Site is of two categories, Personally Identifiable Information and Non-Personally Identifiable
Information. Personally Identifiable Information of the User can be specifically used to identify the User as an individual whereas,
the Non-Personally Identifiable Information does not identify the User individually. Specifically, TrulyMadly uses the information
collected at the Site for providing high quality Services and suggesting and recommending matches best suited for the User, processing
payments, assessing User preference and compatibility aspects. All information collected on the Site could be used to resolve
disputes, troubleshoot problems, collect receivables, measure gauge for surveys on User interest in the Site, inform User about
promotions and offers, detecting fraud and other criminal activity, to enforce Terms and Conditions and other related policies.
By registering with the Site and consenting to Terms and Conditions and related policies at the Site, User agrees and confirms his/ her
consent to providing TrulyMadly this information, which is lawful, necessary and permissible. User at all times has the right to
withdraw consent by communicating it to TrulyMadly or discontinuing use of the Site and Services offered by TrulyMadly. Upon the User
opting outing to withdraw such consent TrulyMadly will not be under any obligations to provide the Services nor will it be liable for
the Services provided till then.
The information the User provides at the Site, may
come to TrulyMadly through the following sources:
- Log Files.Every time the User visits the Site, TrulyMadly servers automatically gather information from User browser (such as
IP addresses, browser type, Internet service provider (ISP), referring/exit pages, platform type, date/time stamp, and number of
clicks) to analyze trends, administer the site, prevent fraud, track visitor movement in the aggregate, and gather broad demographic
information. This information provides an idea of which parts of Site the User visits. Log files are not shared externally.
- Cookies. "Cookies" are used to keep track of some types of information. These are very small files placed on User"s computer,
which allow TrulyMadly to count the number of visitors to the Site and distinguish repeat visitors from new visitors. Cookies allow
TrulyMadly to save user preferences and track user trends. Please bear in mind if the user browser is set to reject all cookies, the
User"s experience may not be optimum and the Site may not function properly. Cookies are not linked to any Personally Identifiable
- Web Beacons. "Web beacons" are small transparent graphic images that are often used in conjunction with cookies in order to
further personalize the Site for Users and to collect a limited set of information about the visitors to the Site. Web beacons could
be used in email communications in order to understand the behavior of customers. Web beacons are not linked to any Personally
- Mobile Analytics. Mobile analytics software could be used to allow TrulyMadly to better understand the functionality of our
mobile software on User phone. This software may record information such as how often the User uses the application, the events that
occur within the application, aggregated usage, performance data, and where the application was downloaded from. This information is
not linked to any Personally Identifiable Information.
- Information About the User. When the User is a Registered User or a recipient of the Services, then TrulyMadly collects a wide
variety of information about the User. For the Services, the User has to provide answers to TrulyMadly Compatibility Assessment. The
answers the Users provide is used by the specialists on the panel of TrulyMadly to prepare a personality profile of the User to match
it with other compatible partners. All individual responses to the questions about User personality in the TrulyMadly Compatibility
Assessment is held strictly confidential, while other non-Personally Identifiable Information (like first name, occupation, height,
colour of skin and eyes etc.) is used to build the User"s "My Profile". It is possible that details of marital status, recent log-in
date and other profile/account information of the User may be displayed to the User"s recommended matches. All photo(s) or video(s)
provided by the User as part of profile content, the User agrees and confirms that these may be made available to User"s matches and
any third party.
- Payment /Purchase Information. To process payment/ purchases, TrulyMadly may require User name, address, phone number, email
address and credit card information. Such information is used primarily to process User order or as otherwise described herein.
TrulyMadly adheres to strict security guidelines with respect to the storage, possession and handling of such information and
protecting it against unauthorized access. It is clarified that TrulyMadly does not store User"s credit card information. User
transaction on TrulyMadly is authorized and being processed by PayU/ HDFC payment gateway/ any other authorized payment gateway
directly without any information passing through TrulyMadly. Thus, all information related to credit/ debit card is stored/ held with
Our authorized payment gateway. Only information relating to credit/ debit card is stored with TrulyMadly for the cases where Users"
are under auto-renewal for the Account and subscription of Services. TrulyMadly, handles the information only in accordance with the
provisions of the applicable law as made applicable from time to time and only for the duration lawfully required, thereunder.
- E-mails and Telephone Calls. User e-mail address is required while registering for the Services. e-mails are used for both
transactional (e.g., confirmation for registration with the Site, credits, notifying of matches) and promotional (e.g., newsletters,
new services, special discounts, etc.) purposes.
- Mobile Device. If User has registered any mobile device or uses the mobile device to access the Site, then device information
may get collected (such as mobile device ID, model and manufacturer), operating system and version information, and IP address.
- Demographic Data. Demographic data could be collected on the Site. This data is used to tailor User"s experience at the Site,
showing content that which might interest them, and displaying the content according to their preferences. Some of this information
may be shared with advertisers on a non-personally identifiable basis.
- Online Survey Data. Information may be shared periodically during any voluntary member surveys. Users are encouraged to
participate in such surveys as it helps in improving the Services. Survey responses are not linked to personally identifiable
information, and all responses are anonymous.
- Information Regarding User Friends. The Site encourages Users to refer a friend for the Services by sending us a friend"s name
and email address. This information remains in our database, and such referred person could be sent a one-time e-mail containing
User"s name and inviting them to visit the Site. Such e-mail will also include instructions on how to remove their information from
TrulyMadly database. User agrees not to abuse this feature by entering names and addresses of those who would not be interested in the
- Public Forums. TrulyMadly has a blogging facility on the Site and the blogs on the Site may contain posts which are relevant to
dating and relationships and is available to Users and visitors to the Site. Any information that is disclosed in the comments section
of the blog section becomes public information and User is expected and confirms that the User shall exercise caution when deciding to
disclose any Personally Identifiable Information. To request removal of personal information from any blog, User has to contact
TrulyMadly at email@example.com. In some cases, TrulyMadly may not be able to remove the information from the blog, in which case
TrulyMadly will inform the User of such inability.
- Use for Research. In addition to the uses outlined above, User agrees to allow TrulyMadly to anonymously use the information
from User experiences to continue our research into successful relationships. This research, conducted by psychologists and behavior
research scientists on the panel of TrulyMadly may be published in academic journals. All responses are kept anonymous, and not
- Use for Verification checks. The User is aware that to continue to receive the Services offered at the Site, it has to
undertake the mandatory verification checks. The User agrees that information provided for the verification check is true and correct
and is being provided voluntarily with complete knowledge of the purpose of its use by TrulyMadly and its authorized third party
expert Service Provider for such verification. The Verification Check is conducted solely for the purpose of providing a richer
experience in the Services. The verification process is kept anonymous and confidential and not shared with any third party other than
authorized entities of TrulyMadly.
Disclosure of Your Information
Disclosure to User"s Matches. For providing the Services TrulyMadly will disclose User profile information and verification results to
recommended/ Suggested matches. Photos and other profile information posted by User will be available for viewing. TrulyMadly could
make features available enabling User matches to share User profile information, including photos, with members of their social
network(s). User contact information is never shared with User matches.
User agrees and confirms that non-abidance of Verification requests made by TrulyMadly will render the Registered Account at the Site
terminable at the instance of TrulyMadly without any recourse, whatsoever. TrulyMadly is authorised and justified in taking any action
necessary on such refusal by the User.
User agrees and understands that TrulyMadly or its third party expert service provider and their associates are not the author or
creator of the information coming forth in the Verification Checks. Under this premise and limitations, TrulyMadly or its third party
expert service provider or their associates do not warrant accuracy, validity or completeness of the content of the Verification
checks. TrulyMadly, expressly disclaims that the Verification checks will meet the User’s aspirations or expectations and shall be
performed in an uninterrupted manner. Verification check verifies the existence of the facts and information provided by the User, it
does not verify the authenticity of the facts itself.
Disclosure By Law. User acknowledges and agrees that TrulyMadly may disclose information User provides if required to do so by law, at
the request of a third party, or if in TrulyMadly"s sole discretion, believe that disclosure is reasonable to
- comply with the law, requests or orders from law enforcement, or any legal process (whether or not such disclosure is required by
- protect or defend TrulyMadly"s, or a third party"s, rights or property;
- protect someone"s health or safety, such as when harm or violence against any person is threatened; or
- for investigative purposes.
Search Engine. Some portions of User profile may be available to search engine crawlers and therefore may appear in internet search
results, but no Personally Identifiable Information will be included in such search results.
Information Transferred As a Result of Sale of Business. TrulyMadly may buy or sell assets and, depending on the transaction, User
Personally Identifiable Information may be one of the transferred and acquired assets.
Links to or Access from Other Sites
Users may be able to access account or content from third party sites, such as social networking sites, by way of various applications.
The privacy policies and practices of such sites in connection with information User discloses on such sites may differ from that on
the Site. User is encouraged to review the policies and practices of these sites to ensure that the privacy of the information User
submits on their site does not conflict with and is consistent with how User wishes this information to be treated. TrulyMadly is not
responsible for the privacy policies or practices or the content of any other websites that may provide access to, or be linked to or
from, this Site, including that of any social networking sites and third party advertisers whose offerings require User to navigate
away from this Site.
with any third party.
User has the right to opt-in or opt-out of any marketing/promotional/newsletter mailings. Upon opting out, provisions of this Terms and
Conditions and the related policies will become applicable. However, TrulyMadly reserves the right to send service related
communication without offering User the facility to opt-out. User can update your account settings and information at any time. At
User"s request, TrulyMadly can cancel User registration and remove/block personally identifiable information from it"s database.
However, this information may remain in archives even after deletion or termination of User account as required by law and the
handling of the same is in accordance with the provisions of the applicable law and as intimated by the government agency from time to
TrulyMadly follows stringent security techniques and requirements for handling sensitive and personal information. These techniques and
requirements are fully compliant with the guidelines set forth under law. TrulyMadly servers are accessible only to authorized
personnel. User information logged under the Terms and Conditions is shared with respective personnel only on need to know basis and/
or for the purpose of completing a transaction and/ or to providing Services. All representatives handling information under these
provisions are under contractual confidentiality obligation with TrulyMadly. While, TrulyMadly takes every step to safeguard the
confidentiality of User personal information, by using the Site, User agrees and confirms that TrulyMadly is not liable for any
disclosure due to errors in transmission or unauthorized acts of third parties.