{"id":663,"date":"2014-05-30T10:29:15","date_gmt":"2014-05-30T10:29:15","guid":{"rendered":"http:\/\/trulymadly.com\/blog\/?page_id=663"},"modified":"2014-05-30T10:29:15","modified_gmt":"2014-05-30T10:29:15","slug":"trulymadly-news","status":"publish","type":"page","link":"https:\/\/trulymadly.com\/blog\/trulymadly-news\/","title":{"rendered":"TrulyMadly in the News"},"content":{"rendered":"

Tech In Asia<\/a><\/h2>\n

\"techasia\"<\/p>\n

Live Mint<\/a><\/p>\n

\"livemint\"<\/p>\n

India Today<\/a><\/p>\n

\"indiatoday\"<\/p>\n

IAmWire<\/a><\/p>\n

\"iamwire\"<\/h2>\n

The Asian Age<\/a><\/p>\n

\"asianage\"<\/p>\n

Vogue<\/h2>\n

\"Vogue<\/p>\n

<\/h2>\n

Deccan Herald<\/a><\/h2>\n

\"screenshot\"
\nThe Telegraph<\/a>
\n\"Screenshot-Telegraph\"<\/p>\n

<\/h2>\n

The Hindu<\/a><\/h2>\n

\"Screenshot-Hindu\"<\/h2>\n

<\/h2>\n

afaqs.com<\/a><\/h2>\n

\"afaqs\"<\/a><\/h2>\n

<\/h2>\n

<\/h2>\n

<\/h2>\n

Lighthouse Insights<\/a><\/h2>\n

\"LighthouseInsights\"<\/a><\/h2>\n

<\/h2>\n

Youth24x7<\/a><\/h2>\n

\"Youth24x7\"<\/a>
\n <\/p>\n

<\/h2>\n

<\/h2>\n

TechTree<\/a><\/h2>\n

\"techtree\"<\/a><\/h2>\n

<\/h2>\n

The Financial Express<\/a><\/h2>\n

 <\/p>\n

\"FInancial-Express_Pg-7_Jan-4,-2015\"<\/a><\/h2>\n

The Week<\/span>
\n\"TheWeek-story-Jan-2015\"<\/a><\/p>\n

<\/h2>\n

Hindustan Times<\/h2>\n

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\"HT\"<\/a>
\n <\/p>\n

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Hindustan Times Brunch <\/a><\/h2>\n

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\"Brunch\"<\/a>
\nECONOMIC TIMES<\/a>
\n\"ET\"<\/a>
\n 
\n <\/p>\n

<\/h2>\n

Indian Express<\/a><\/h2>\n

\"The<\/a>
\n______________________________________________________________________________________________<\/p>\n

Next Big What<\/a><\/h2>\n

\"Next<\/a>
\n______________________________________________________________________________________________<\/p>\n

Economic Times<\/a><\/h2>\n

\"economic<\/a><\/h2>\n

<\/h2>\n

______________________________________________________________________________________________<\/p>\n

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Lifestyle.Yahoo.com<\/a><\/h2>\n

\"yahoo\"<\/a>
\n 
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\n 
\n <\/p>\n

The Hindu<\/h2>\n

\"hindu\"<\/a>
\n 
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Social Samosa<\/a><\/h2>\n

Social media guru Pashmini Narang (SocialSamosa) wrote, “Communal, economical, regional, religion based, status backed or attire induced, biases come in all categories. They are scathing and difficult to lose conviction in. As they are long held, even the most acclaimed liberalist will be prone to a few of his\/her own. The campaign gets us in touch with our own assumptions in a witty fashion, laced with dark humour, and prompts you to laugh at and loathe stereotypes in the same breath. And I guess therein lies the brilliance of this piece of communication.”
\n\"Social<\/a><\/p>\n

\n

HT CITY<\/h2>\n

\"htcity\"<\/a><\/p>\n

\n

ScoopWhoop<\/a><\/h2>\n

Shobita Dutt (ScoopWhoop<\/a>) generously covered #BreakingStereotypes and shared 15 images from the campaign. This article has already received over 16,000 Facebook shares and 300 Twitter mentions.
\n\"ScoopWhoop\"<\/a><\/p>\n

\n

Deccan Chronicle<\/h2>\n

\"Deccan
\n\"Deccan<\/a><\/p>\n

\n

IndiPepper<\/a><\/h2>\n

\u201cI love you but you know, things can\u2019t work out between us. You\u2019re a Manglik and I\u2019m not.\u201d \u2014 Seriously? Love has no place when your stereotype jumps in? Such are the mindsets today which are stopping the real essence of an individual to unfurl. These mindsets are full of illogical stereotypes which are holding people back. Time has changed, and so should we. Thus, based on this whole idea of breaking stereotypes, Truly Madly strives to connect two suitable individuals together with the help of their own modern ideology.”
\n\"IndiPepper\"<\/a><\/p>\n

\n

Pinaki Pratihar<\/a><\/h2>\n

“Every picture represents the special search ability of the online platform. Destroying the traditional concepts of searching a partner the contents clearly specify its national reach. Content is shareable and on personality traits or demographics. Youth centric pictures easily attract the mid-age people. Funny and creative way that tells us stories on different lives.”
\n\"Pinaki\"<\/a><\/p>\n

\n

Halabol Voices<\/a><\/h2>\n

\"halabol\"<\/a><\/p>\n

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Reviewwalla<\/a><\/h2>\n

Faisal Haq, the Founder of Reviewwalla.com participated in #BreakingStereotypes for TrulyMadly.com and wrote about his experience here!
\n\"Reviewwalla\"<\/a><\/p>\n

\n

News Super Fast<\/a><\/h2>\n

\"Newssuperfast\"<\/a><\/p>\n

\n

Do Dooni Chaar<\/a><\/h2>\n

\"idharudhar\"<\/a><\/h2>\n
\n

Best Media Info<\/a><\/h2>\n

\"bestmediainfo\"<\/a>
\n <\/p>\n

\n

Media Poondi<\/h2>\n

“The campaign has been gaining momentum on social media with people sharing and appreciating it and also supporting it by sharing their own #breakingstereotypes lines”
\n\"mediapoondi\"<\/a><\/p>\n

\n

India Post Live<\/a><\/h2>\n

\"indiapostlive\"<\/a><\/p>\n

\n

Talehut<\/a><\/h2>\n

“India being a huge country with so many different people and their habits, its quite natural to have so many stereotypes embedded in our minds.
\nThis campaign from TrulyMadly.com, a matrimony website, helps us to look beyond some of those.”
\n\"talethut\"<\/a><\/p>\n

\n

Lighthouse Insights<\/a><\/h2>\n

“For a website that is itself breaking the norms of matchmaking in India, #BreakingStereotypes is a perfectly aligned campaign. While, on the one hand, it breaks age-old stereotypes existing in the Indian society, it also helps promote the matchmaking service to the right set of people.”
\n\"lighthouseinsights\"<\/a><\/p>\n

\n

Storyepic<\/a><\/h2>\n

\"storypic\"<\/a><\/p>\n

\n

Asian Age<\/h2>\n

\"asianage\"<\/a>_________________________________________________________________________________________________<\/p>\n

The Hindu<\/a><\/h2>\n

\u201cWe realised there\u2019s a huge gap between how matchmaking is done in India and the aspirations and requirements of today\u2019s singles,\u201d says Rahul Kumar, co-founder of Delhi-based TrulyMadly.com. \u201cThe matrimonial landscape is changing. Now young people decide who they want to marry and parents only come in later for approval.\u201d
\n\"rahul\"<\/a>
\n 
\n_____________________________________________________________________________________________________<\/p>\n

Inc. Magazine<\/a><\/h2>\n
\n
\n
\n
\nThat the world of marketing is more and more determined by swipes, tweets and posts is undeniable. Yet, even as marketing blogs and successful marketers extol the virtues of digital marketing, very few Indian companies have managed to craft brands using digital media as a central medium. It\u2019s why Breaking Stereotypes, a social media campaign run by TrulyMadly,\u00a0a four month old \u201cmodern matchmaking\u201d company is an interesting case study of how to use the medium effectively.\n<\/div>\n
\n\"inc\"<\/a>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

 <\/p>\n

\n

Yahoo! Lifestyle<\/a><\/h2>\n

\"trulymadly<\/a><\/p>\n

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Outlook Business<\/a><\/h2>\n

\"Trulymadly<\/a><\/p>\n

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Afaqs<\/a><\/h2>\n

\"Trulymadly<\/a>
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